Bachelor of Arts in Business Communication

Key Learning Outcomes:

-Apply communication theories to analyze and address business and cultural issues effectively.

-Evaluate the role and influence of media in shaping audience perceptions and organizational messaging.

-Create ethical, persuasive, and legally compliant content across diverse media platforms.

-Conduct communication-oriented research and apply findings to business and media contexts.

-Demonstrate strong critical thinking, collaboration, and intercultural communication skills.

-Integrate business strategies with communication methods to engage audiences and support organizational goals.